ANKR Brands was born out of a desire to relieve the stress of dropping your phone that can come when you’re out adventuring, especially during activities like skiing, hiking, and paddleboarding. Some options existed, but they either got in the way of your screen or camera, were cheap and low-quality, or were way too expensive. Losing your phone is the last thing you should have to worry about when you’re trying to have fun, so we designed the ANKR phone lanyards to alleviate that pain in full confidence without having to break your bank.